Selection Design is our new editorial book: a curated collection of spaces, products, and inspirations designed to interpret contemporary environments in the ways we welcome, work, meet, and evolve.
Not just a presentation of collections, but content that connects languages, contexts, and different ways of experiencing space.
Introducing
Selection Design
Diemme Selection Design
Not a catalogue.
A direction.
A new editorial project
Space is changing.
Design responds.
Designing is not just about furnishing a space, but about understanding how it will be experienced over time.
This is where Selection Design comes from: a book that brings together products, atmospheres, and design insights in a broader perspective that goes beyond function and tells the story of space through its uses, rhythms, and transformations.
Not just products
More scenarios, more connections, more ways to interpret.
With Selection Design, we move beyond the logic of the traditional catalogue. We do not simply list collections. We build pathways that help interpret space from multiple perspectives.
Within the book, environments, product selections, configurations, materials, and cross-cutting themes coexist. We do not just present furniture. We show how forms, finishes, and solutions can interact with different contexts and generate new ways of welcoming, working, meeting, and learning.
It is content designed for those seeking inspiration, but also a tool for architects, designers, and professionals who want to approach contemporary design with greater awareness.
Six chapters, one vision
Every space has its own language.
Every language has its own design.
With Selection Design, we move through different places, atmospheres, and needs, bringing together identity, function, and flexibility.
It is a journey through diverse scenarios, united by a shared design perspective.
Between sociality and design
Meeting Spaces
Meeting spaces celebrate the value of relationships and shared aesthetics. We envision lobbies, galleries, and public areas as fluid environments, where design accompanies everyday gestures and encourages spontaneous connections.
Different and contemporary souls
Geographies of work
Workspaces tell many different stories, yet they share a focus on comfort, design, and functionality.
Diverse environments, one shared breath: elegance and freedom coexist, adapting to people and circumstances.
Design and flexibility for the learning of the future
Architectures of Knowledge
Educational spaces are constantly evolving, following the rhythms, needs, and creativity of those who inhabit them – individually or as a group.
Every environment breathes and adapts, turning education into a living experience.
Modular furniture
Metamorphosis of Spaces
Where work, collaboration, and creativity intertwine, every element becomes part of a dynamic, living flow.
Workstations must adapt to the different rhythms of the day, offering support both for moments of individual focus and for exchange or rest.
A versatile design for both private and professional settings
Places to experience
Today, home is more than a place to live. It is a dynamic space that adapts to different moments of the day.
Dining areas, workstations, and relaxation zones intersect, responding to the needs of those who use them.
A whole new level of hospitality
Welcoming spaces
Contemporary hospitality goes beyond a simple welcome: it is a narrative that begins with encounter, unfolds through waiting, and is completed in the details.
Halls, lounges, lobbies, and receptions increasingly become multifunctional, hybrid spaces – places for both work and relaxation.
The vision behind the book
Craftsmanship, design research, a culture of making.
Selection Design also tells something about us and the way we approach design.
It stems from a manufacturing culture built over time, from artisanal expertise that continues to guide our work, and from a design sensitivity we develop every day, also in-house.
For us, design is never an isolated act. It is the result of a constant dialogue between idea and execution, between form and function, and between materials, comfort, and quality. It is within this balance that products take shape, designed to last and to interpret spaces with coherence.
At the foundation are values that have always defined us: Made in Italy, in-house production, and attention to every stage of the process. This way of working translates into products designed to last, to interpret spaces coherently, and to respond to contemporary needs with quality.
The themes shaping the project
Modularity, materials, comfort, flexibility.
With Selection Design, we focus on key themes of contemporary design: spatial flexibility, people’s well-being, material quality, and the responsibility of designing for longevity.
Download Selection Design
Discover a new way to read space.
Download Selection Design: our editorial book dedicated to contemporary spaces and the ways they are experienced, designed, and transformed today.